...In society there is always a tendency, on the one hand, to identification, but, on the other hand, to unification. Attempts at unification of the consciousness via propaganda were made in Germany in the 1930-1940s. The heroes of the USSR during Stalinist times belong to this generation of artificially created "new people". Their external attributes, such as military uniforms and uniforms for officials and civil servants, had t demonstrate the unity of will and spirit. Th army long Johns, which make the human body even more impersonal, became such a continuous sign of homogeneity for me that it passes from project to project. Those in power need artificial people who are not prone to doubts and hesitation...